5 Lead Conversion strategies to Turn Visitors into Customers

Converting leads into customers is often a problem that business owners and marketers face despite investment in time, energy, and resources. The preferred outcome would be turning every lead into a customer but as things stand even the best marketing campaigns may not have 100% conversion rates. 

In fact, by adopting certain principles, companies can improve their lead conversion rates eventually increasing their sales volumes. Why worry? Digitroan is here to help businesses to optimize their lead conversion process which maximizes their sales. In this blog, we will discuss what lead conversion is, why it is important, and strategies.

Lead Conversion

Lead conversion is the way to transform a potential buyer into an actual customer. Even if some businesses do not sell goods or services directly, they seek leads for various reasons. A conversion occurs when a lead does what was expected like making an order or subscribing to a service. 

Lead conversion can also include different steps that happen before sales such as when a lead moves from just being a potential client to being an MQL or from being an MQL into becoming a SQL.

Why Is Lead Conversion Important?

Lead conversion is important as higher lead conversion rates indicate that your marketing and sales efforts are effective, while lower rates indicate a problem in your process that you need to investigate. Analyzing your lead conversion rate and its associated metrics will allow the setting of a realistic customer acquisition, and cost budget and make the allocation of the marketing budget more effective.

Strategies for Lead Conversion 

There are different lead conversion strategies including clear and compelling content that leaves an impression on the audience and creating an email list for customers that provides them with valuable materials. Before delving into these strategies, you must know the lead generation strategies to better know how to increase sales. Below we will discuss the different strategies to turn visitors into customers. 

Clear & Compelling Content

The content within your site must act as an important means of communication where it can show what you can offer, how you benefit from it, and what puts you ahead of others. It ought to be clear, brief, and most importantly interesting enough in such a way that it addresses the needs and wants of the target audience. 

Use headings, subheadings, bullet points, and strong calls to action so that users can easily navigate through your site without any challenges in understanding the message. 

Optimizing Landing Pages

A landing page is an internet page that is set in a way to make sure the visitor performs a specific activity like subscribing to the list or making a purchase. Make these landing pages better with proper and relevant header tags, highly effective and appropriate headlines, suitable and influential calls for action, and easy navigational layouts.

Carry out A/B testing on different aspects including copies, layouts, images, and colors to identify what works best with your audience. For example:  instead of using an uninteresting title like “Join Now”, try using a more interesting and appealing title like “Get Your Free Ebook: 5 Proven Strategies for Increasing Sales.” 

Utilizing Pop-ups and Exit-Intent Offers

Pop-up windows are those appearing on your site to attract the attention of the visitor and can provide things like a freebie, for instance, a voucher, in exchange for having the visitor’s contact details. Exit intent could also be understood as the pop-up that appears on the screen when a visitor has an intention to leave the site and the goal of this type of pop-up is to leave the visitor on the site and provide him or her with an exclusive offer or to ask about his or her impression before they go away. 

For instance, you could show a 10% discount offer for first-time buyers using a pop-up when a visitor tries leaving your site. Avoid using overly invasive popups that do not add any value. Offer incentives and leverage social proof.

Building an Email List and Nurturing Leads

Creating an email list and providing valuable material for customers who are potential leads is one strong way of turning site visitors into customers. With email marketing, you can remain in touch with potential buyers, and develop trust and credibility about your products or services offered on web pages. They learn about goods and related issues via blogs addressed by people, to finally lead them into buying it and encouraging them to give their email addresses online.

For example, if someone were interested in finding out more about niche-related topics then offer them a guide that would work like magic. However, once you have collected a targeted list of subscribers guide them through the buying process.

Adding Live Chat and Chatbots

With live chat and chatbots, an individual can communicate in real-time with that specific website user which allows them to provide unfettered answers to various questions, respond to their inquiries well, and also help in steering them towards the right answers. Such features can boost conversion rates through pinpointing support systems while making it more difficult for people to change their minds about leaving items in their shopping carts. 

Your live chat and chatbots must be warm, proactive, and personalized while also having cover for technical glitches or tough queries. Integrate these live chats and chatbots into your sales system to convert the leads. For instance, there is an option of seizing a web interface application like a chatbot to greet people visiting one’s website or help them. If the visitor is not privy to any information they’d like to ask that the chatbot is unable to provide, it can escalate the call to an agent. Thus, making it easier to respond instantly even if personal support was offered since they had perfected the act of customer journey optimization.

Conclusion

The success of any company is achieved by ensuring that visitors are converted to customers in the business. When done properly, strategies can boost your conversion rate by a large margin. Follow-through may take a couple of months, or even years before it is noticed, but when it is, it is always worth it in the long run. Lead nurturing and conversions will eventually enhance the company’s performance and user experience.